Animotive ::
ANIMOTIVE MEDIA – THE FIRST PLACE FOR DIGITAL MEDIA NETWORK
An expanding economy and shifting market demands, partly the result of new
devices such as DVD, game consoles, and personal video recorders, has driven
advertisers to strongly demand new strategies for getting their messages across.
With rapid consumer adoption of new technologies such as high resolution Plasma
Digital Panels (PDP), powerful personal computers, digital cameras, and broadband
networks, the cost of new technologies are rapidly becoming affordable. Through
the use of content management software, it is now possible to integrate these
powerful technologies into an effective and economical and new media called:
Narrowcasting.
Broadly defined as the digital delivery of visual content through a network
of displays in an out-of-home setting that is centrally managed and controlled,
this revolution in the way enterprises and organizations connect with their
publics has also been tagged as Digital Visual Messaging (DVM).
ANIMOTIVE MEDIA is carving a future for itself in this exciting new field by
assembling all the major components needed to succeed into complete turnkey
packages called Digital Media Networks.
A Digital Media Network can be highly targeted because the audience is tightly
defined by time, place and activity. Network content can be for promotional,
customer service, entertainment and/or operational applications.
According to CAP Ventures, this industry is poised for substantial growth over
the next five years: Total industry revenues from displays, control/management
software, integration, and advertising/network operation are projected to approach
$2 billion in 2006 from $388 million in 2002.
Positioning as the supplier of exceptional value to the retail, banking, automotive,
hospitality, entertainment, transportation and other industries not well versed
with new-media or communications technology, ANIMOTIVE will make it easy for
any organization to adopt this latest communication medium with the fewest new
skill sets needed and the lowest total cost of ownership.
